Scott A. Whitney
w: 702.395.5268
e: swhitney@whitcom.com
| Areas of Expertise |
Sales/Marketing:
Marketing: Product positioning; Competitive analysis;
White Papers; Pricing; Spec sheets; Creative marketing program
development; Advertising/collateral creation; Copywriting, layout,
design; Press/Analyst Interviews; Trade show presentations;
Reseller sales tools, product development; THE SPIN
Sales: Sales training; Reseller motivation; Presentations;
Proposals; Public speaking; Evangelical approach; Sales process;
Objection handling; Cold-call effectiveness; Conversational
Layering.
|
Technical Strengths:
Hardware: Intel-based desktops, servers, laptops &
architecture; Fault tolerance, scalability, data integrity requirements;
Modems; Printers; Multimedia; SCSI/IDE; more...
Software: DOS/Windows/Windows95/98/2000/UNIX/XP; LANs;
Clustering; Desktop Publishing; MS Office; Databases (MySQL,
Foxpro, Access, xBase, SQL); BBS; Telecommunications; Web development
tools (Flash, Dreamweaver, Fireworks, Illustrator, Photoshop,
etc.), more…
Internet: Search Engine Optimization (onpage / offpage);
Website development; HTML; ColdFusion; Javascript; Java Apps;
Active Service Pages (ASP); XML; IIS; Apache; Database integration;
Podcastings; RSS; Blogs; FTP; Telnet; Email; Newsgroups; CGI;
Streaming Video/Audio; Online secure ordering; more... |
TimbreWorx
Music, Inc. [link]
|
North Las Vegas, NV |
Oct. 02 - Present
|
PRESIDENT
Based upon three years of sales and marketing testing within
Whitney Communications, launched company that manufactures branded
music CDs performed by the best undiscovered artists in the
country.
- Profitable manufacturing business since inception (23%
- 63% net profit margin)
- Negotiate artist contracts to ensure artist appreciation
and ongoing profitability for company
- Continue refining sales/marketing techniques that attracts
customers interested in branded CD resale opportunities,
corporate gift needs
and more effective promotional item deployment
- Search Engine Optimization to ensure high search placement
(ex: Relaxation
Music [#1 MSN in two weeks] & Great
Relaxation Music [#1 Google] )
|
Whitney
Communications, Inc. [link]
|
Los Gatos, CA |
Nov. 98 - Aug. 05
|
PRESIDENT
Responsible for the day-to-day management of a high-end Website
and music composition business, including all financial (P/L,
A/R, A/P), marketing, and sales requirements, in addition to
the design, development, and delivery of high-end Web sites,
intranet sites, and customized recordings.
- Profitable service business since inception
- Billed over $500,000 in Internet-based sales via website
- Using several internally developed online/Internet-based
sales and marketing techniques, sold over 35,000+ ChristmAcoustic,
ChristmAcoustic II, & Guitjazzathon CDs
- Received patent-pending status for "Broadcast
Email Notification System" (known as Etracker)
- Successfully created sites for large companies like Compaq
and Adaptec, to smaller start-ups, musicians, incubators,
and authors.
- Awarded 2002 PRSA Northern Calif. Compass Award
for The Health Trust website
|
Compaq Computer
Company [link]
|
Cupertino, CA |
July 97 - Nov 98
|
DIRECTOR of MARKETING, FINANCIAL SERVICES
& ELECTRONIC COMMERCE
Across all major electronic commerce areas, develop hard-hitting,
consistent, content-rich marketing programs that drive market
awareness, leads, and revenue through Compaq's direct sales
force and appropriate channels. Six direct reports.
- Execute complete programs, with content from subject-matter
experts, that include collateral, field engagement tools,
detailed competitive analysis, press and PR engagement,
sales training, lead generation, success stories, and event
marketing.
- Drive field engagement on strategic and tactical programs
with tools, programs, and excitement.
- Provide direction regarding product development requirements,
design, implementation.
- Track and measure the success of programs relative to
lead generation, overall revenue, E/R, and market share.
- Compaq's featured speaker on website design & website
marketing
|
NetFRAME
Systems, Inc. [link]
|
Milpitas, CA |
Jan 96 - July 97
|
DIRECTOR, CHANNEL DEVELOPMENT
Conceive, assemble, and manage the Channel Development Group
with six direct reports. Charged with providing programs,
tools, and resources to NetFRAME indirect channel partners
in a manner that will result in a maximized sales model. Accomplishments
include:
- Define/deploy (including ensuring marketability, rules
of engagement) channel/reseller multi-tier recruitment/retainment
program (targets incl. OEM, National VAR, ISV, Distribution,
VARs, Systems Integrators)
- Deliver seminars, MDF deployment, regional product launches,
executive briefings, sales tools, lead/database management,
Internet and Extranet sites.
- Design, develop & deliver advanced reseller sales
training course for 5 week, 15 city tour
- Manage/support channel programs through Sales Response
Center, direct reports
- Press/Analyst Briefings and Interviews
- Previous position responsibilities
|
| See Above |
MARKETING MANAGER, SALES & VAR COMMUNICATIONS
Accomplishments include the creation and delivery of consistent
sales and marketing tools for Regional Sales Managers and resellers.
Wrote/produced/performed on Radio NetFRAME. Authored
competitive takedown papers, all product positioning
presentations, and market programs to enhance & influence
the efforts of the sales force in both technical and strategic
direction.
|
Entex Information
Services
|
Foster City, CA |
June 95 - Jan 96
|
SENIOR ACCOUNT MANAGER
Responsible for account management of Fortune and Service
1000 customers. Specific focus on Local Area Network and consultative
sales and marketing through customized customer presentations,
proposals, demonstrations, etc. |
Now Electronics,
Inc.
|
Santa Clara, CA |
Nov 94 - June 95
|
CORPORATE SALES MANAGER
Responsible for developing Local Area Network (LAN) and Desktop
Video Conferencing (DVC) consulting and implementation business.
|
US Mach
Systems, Inc.
|
Sunnyvale, CA |
Feb 94 - Nov 94
|
CORPORATE SALES MANAGER
Accountable for increasing regional office profitability through
increased corporate account penetration of customized computer
systems and services to achieve a minimum gross profit of
20% at a minimum sales of $100,000 per month. Also tasked
with enhancing/managing Sunnyvale office, new product offerings
and company image. |
Varian Associates
|
Palo Alto / Costa Mesa,
CA |
Sept 92 - Feb 94
|
SUPERVISOR, 24-HOUR TECHNICAL SUPPORT
HELP DESK
Provide supervision and direction for six direct reports of
the 24-hour-a-day, 7-day-a-week Technical Support Help Desk.
Also responsible for the continuous development and implementation
of world-wide deployed xBase-based data gathering programs.
|
| Sept 89 - Sept 92 |
PROJECT LEADER / DATABASE ADMINISTRATOR,
KNOWLEDGE ACQUISITION TEAM MEMBER
Developed business solutions that related to the reduction of
Mean Time To Repair and the improvement of Mean Time Between
Failure for all Varian Semiconductor Equipment Business offerings.
Brought about the selection and implementation of a laptop deliverable,
HP/UNIX-based, object oriented Artificial Intelligence System
using several technologies, including, but not limited to, HTML
& SGML. |
| Jan 84 - Sept 89 |
FIELD SERVICE ENGINEER
Support of customer's Ion Implanters and Rapid Thermal Annealers.
Responsibilities included troubleshooting, isolating and repairing
high vacuum, electronic, and pneumatic assemblies to the component
level. |
United States
Air Force
|
Castle AFB, Merced
CA |
Nov 79 - Nov 83
|
SERGEANT, ELECTRONIC WARFARE SYSTEMS
SPECIALIST
Maintenance, troubleshooting, and repair of B-52 based Electronic
Countermeasure Systems (transmitters/receivers). Honorable
discharge.
(Appropriate for BSEE requirement.)
|
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