Help Define the Problem

Most new clients have, in the past, not been terribly happy with their previous email campaigns. Beginning with those campaigns, we will first analyze and identify the earliest point in the reader experience where your past campaigns began to fail. Specifically, we will focus on one or more of the following common problems:

• Overlooking the Power of the FROM Line
  Sending a message from "Acme Marketing" is very different from sending a message from "Dave Johnson, VP of Marketing". Addressees want to feel like they're being written to by a person, not a department.
  
  
• Asking for Too Much in the SUBJECT Line
  "Register", "Buy", "Sign up" and the like KILL the need to read the message and discover what it is you're offering. The goal of the subject? Create Curiosity/Intrigue so the addressee want to learn more (read: open the message!)
  
  
• Wordaholisisms
  Just because you can write a bunch of words doesn't mean you should. In an email, the prime real estate is the area the reader sees when he FIRST opens the email. Your copy needs to be consise and to the point; it should be formatted with readability in mind, meaning lots of white space and have a Call-to-Action link.
  
  

W.W. (Why Whitcom)

• A New Prespective
  This is one of the main benefits of bringing in Whitcom to review past campaigns and to begin your new campaigns. Our fresh eyes will allow us to see things that you might not.
  
  
• Experience
  By working with Whitcom, you'll be working with a company that has the experience of email campaign fundementals used for Fortune 500 companies, medium-size businesses, and smaller start ups and individuals. The lessons we've learned are now yours for the taking.
  
  
• Cost Effective
  Recognizing that marketing folks are over worked by nature, Whitcom's low overhead will allow you to bring in a partner who will significantly reduce the cost of trying to do everything yourself.
  
  

• Ideas, Ideas, Ideas
  Email campaigning fun? We think so. Why? Because of the huge fun associated with the creative process. You know that feeling when a couple of people realize, at the same time, that an idea "get's it".