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Tracking and Reporting

• The Etracker system tracks and reports on the following:
  
  
  • Messages sent
  • Messages bounced
  • Messages delivered
  • Messages opened/read
  • Read rate (as a percentage of delivered)
  • WHO opened their mail (and who didn't)
    • Multi-IP tracking (demonstrated forwarding to others)
  • How many times an individual opened the email to review its content
  • Call-To-Action (CTA) views (referred to as "click-through")
    • Initial hit
    • Return hits!
  • CTA rate (as a percentage of delivered)
  • Reads/CTA rate (calculation of percentage of readers who've clicked-through)
  • WHO visited the CTA page
  • How many times an individual visited the CTA page to review its content
  • CTA Acceptance (ie; request white paper, enter contest, etc.)
  • Multiple email reads and/or forwards to others
  • Date and time of all activity
  • Real-time downloads of ALL data being tracked for ad-hoc analysis
    
    
• Customized Reporting
  Instead of forcing you to pick from a menu of reports, we create a list of customized reports based upon your specific measurement needs. This ensures you are tracking only what is important to you and your business.
  
  
• Account Access
  All information is available through a password-protect website. All content is displayed in real-time, versus periodical updates. An up-to-the-moment comma-deliminated text file is available to download at any time.
  
  
• Import/Export Capabilities
  The downloadable data can be imported into most standard database packages.
  
  
• Update Status
  Content reported via the password-protected website (and the downloadable data) is available in real-time.
  
  

Creative

• Email Content
  To increase the probability of engagement, the content of the message (engaging subject, compelling content) will be created by Whitcom. This is typically a collaborative effort between Whitcom and the client, usually resulting in two to three revisions.
  
  
• Email Format
  HTML or text. Importantly, the email sent auto-senses which format the addressee prefers and delivers the correct version. Additionally, text email can be forced to certain addresses.
  
  
• Call-To-Action Content & Format
  As with the email message, the Call-To-Action page will be created by Whitcom. It can be hosted on either the client's or Whitcom's server. It's design will reflect the client's preferred look and feel. The CTA page can be a static information page or form-based information gathering pages.
  
  

List services

• Database acceptance
  Whitcom accepts lists in the following formats:
  
  

  • Access	• Act-4	• Betrieve	• dBase-III, IV, V
  • Excel	• FoxPro	• Goldmine	• Paradox
  • Text	• Outlook	• Eudora

  
  Additionally, we can import directly from the following database servers:
  
  

  • MySQL

  • Oracle

  • SQL Server

  
  
• Unsubscribe
  A separate database will be created to capture any unsubscribe requests during your campaign. This database will be delivered to the client at the end of the campaign.
  
  
• Bounced Addresses
  Each address in the database will be attempted three times. After the third failure, the address is placed in a separate database during your campaign. This database will be delivered to the client at the end of the campaign.
  
  

• Data Merge options
  Up to thirty fields can be used to personalize your outgoing message.
  
  
• Any Server CTA Tracking
  Whether the Call-to-Action page(s) are hosted on the client or Whitcom servers, we are able to track all activity.
  
  
• Deduping & Integrity Checking
  All submitted email address are checked for duplications and are checked for proper form (.com vs. .con, for example).
  
  
• A/B Testing
  If requested, an A/B testing of a campaign can be done which would allow for the sending of a test message to a sample list then follow up to the remaining addressees without hitting those who've already received the message.
  
  
• From/Reply Addresses
  Any verifiable address can be used. These addresses should reflect the domain name of the client.
  
  
• Format options at send
  The system sends multi-mimed messages that increase the probability of delivering an HTML message to more recipients. It is also capable of forcing a text version of a message to particular domains.
  
  

System (Infrastructure)

• Uptime
  Because we limit the serving requirements of our system, we have not had any measurable unscheduled downtime.
  
  
• Number of Email Servers
  We have up to five email servers available. Additionally, we are capable of sending your campaign through your own email server to further improve the "comfortability" of the message being sent.
  
  
• Backup
  All databases, email messages, and Call-to-Action content are mirrored throughout the system.
  
  
• Delivery Expectation
  Once submitted, your campaign begins delivery immediately.
  
  
• "White Hat" status
  Whitcom systems are not being blocked by ORDB.org, the Internet's preeminent anti-spam systems.
  
  
• Branding Aware
  The importance of branding is clear. And an important part of branding in the email campaign market is to NOT include any branding from the company sending the message. Your message will have ONLY your message, your logo, and your contact information. There is no "Powered By" or "Delivered By" footer in any message we send.
  
  

User support

• Availability
  Days: Monday through Friday
  Time: 7am - 7pm
  
  
• Response Time
  Response time is typically less then one (1) business hour (usually, we pick up the phone when you call), but will not exceed four (4) business hours.
  
  
• Programming/Technical
  Recognizing that most marketing professionals are already overworked, we handles all programming and technical details regarding your campaign.