The Etracker service:

A patent-pending common sense approach to broadcast campaign marketing based on the theory that measuring an [E]mail campaign in the same manner as one would measure a [Direct]mail campaign no longer makes sense from a business perspective, and is quite simply harmful, competitively.

Instead, the Etracker service changes the way marketing approach email campaigns by providing, for the first time, a real-world assessment of you company's ability to communicate their message via broadcast campaigns.